For those of you who bought this past weekends newspapers you probably saw the insert that was included courtesy of Israel Book Shop. Back at Winter time Israel Book Shop released a new magazine/catalog called The Next Page which had some interviews with the authors, segments from new releases, contests, and more. At the same time they also unveiled a new website, www.thenextpage-israelbookshop.com. Now, with the second publication of their magazine they have also announced a new contest. Every week there will be a new short story published on the website with each story having an inconclusive or mystery ending. Readers are then encouraged to submit how they think the story ended and the author of the best ending will receive a prize. This actually sounds like a lot of fun and I'm curious to see how it will take off.
Besides for this new contest there has also been a new original serial story that is only being published on their website called Divided Attention. All of this can be viewed at the link above. If you didn't have a chance to see the magazine that was distributed as an insert this past weekend you can view it by clicking here. I think that this new PR campaign from Israel Book Shop is very impressive and as far as I'm aware it's first for a frum publishing house. Hopefully we'll continue to see more exciting things in the future.