There's a new twist to book advertisement; book trailers. This is the first time I've seen anything like this, so kol hakavod to Artscroll (if anybody knows of anything similar, please share!). This is for a children's book and I don't know how well a video like this would work for an adult, words only book, but it's interesting to see. I definitely think there could be more videos like this to showcase the new books coming out. What do you think of it?