Israel Book Shop gets a blog

Israel Book Shop has a new blog called The Next Page. It's pretty new but I'm already impressed. The layout is really cool and the content so far (all 3 posts of it) is great. I hope that they can keep up the good work. They even have a post about Mordechai Schmutter's upcoming book, "A Clever Title Goes Here," which I am very much looking forward to. Here's what they had to say:

When I was little, aside from the fact that I had to walk two miles to school uphill both ways because only the rich people could afford horses, another depressing fact was that there was no such thing as American Jewish humor. Sure, there were some old Yiddish jokes, but only people who appreciated the “flavor” of Yiddish and also the flavor of Slivovitz thought that they were funny.

Mordechai Schmutter changed all that. Beginning sporadically, he worked his way up to a weekly Hamodia Magazine column. He’s still shocked that Hamodia even has a humor column, but the tens of thousands of readers who look forward to it each week are glad that it does.

His first book, Don’t Yell Challah in a Crowded Matzah Bakery was a gamble at first because it was the first of its kind, and the gamble paid off as it became a best seller. Meanwhile, his column, which began with such everyday topics as cooking, marriage, and writing humor columns, has expanded into areas such as GPS, Kosherfest, and the Syms Bash.

Now, Mordechai is publishing his second book, A Clever Title Goes Here. Aside from the clever title, it also has many of his funniest articles in it, one of which you can read here!

To see my review of Mordechai Schmutter's first book, "Don't Yell Challah in a Crowded Matzah Bakery," click here.

Update: Anybody who recieved the Jewish Press or Hamodia this week (perhaps even other papers as well) should have also seen the "The Next Page" magazine insert. As with the blog, I was also very impressed by this as it was a mix between spotlights on new upcoming books as well as a catalog of Israel Book Shop's publications. It appears to be a quarterly as it was dated Winter 2009. I'm always excited about anything new in books and I'm looking forward to seeing more things from "The Next Page."